I have been getting a lot of questions lately about website design. My answer is always the same; concentrate on content, and the design will usually fix itself. I’m not saying design is not important; of course you want to make it easy to navigate around your site, but what truly matters is the work.
When you are organizing your images, think of the categories that emphasis the work you want to do and who you are as a photographer. You can’t be everything to everyone. I find that photographers excel when they are shooting what they love, whether it be stories, or daily life, etc. That’s not to say you shouldn’t add certain categories that compliment your passion. I recently worked with a photographer and after viewing her website, I really didn’t understand who she was as a photographer. After a short conversation about the images, finding out what they meant to her, we then proceeded to re-categorize her images into concise categories that not only showed off her style, but what she excelled at.
We didn’t change it much in regards to design because we didn’t have to. Each category now had a defined thought and vision. So when you viewed the site it was clear what her message was and who she was as a photographer.
