My Photo Editor Mind - You can't handle the truth

How do you tell someone they are not as good as they think they are, and that what they are shooting doesn’t translate. Hard? Yes. Necessary? Absolutely. I’ve always felt that as a photo editor, if I didn’t say anything, I wasn’t doing my job very well. I think you have friends to tell you how great you are. I had a client who I didn’t think was showing what he was explaining to me; he hadn’t signed on yet, so after viewing some of his pictures to get an idea of what I was going to edit, I told him what I thought. Oh well, I thought. I can’t start out a relationship lying; I guess it’s better to lose a client than to lie. But he hired me! I think I sometimes forget that photographers want the truth!